Customer Relationship Management (CRM) is a system for managing a company's interactions with current and future customers
Acquiring New Relationships
- You acquire new customers by promoting your company's product and service leadership.
Enhancing Existing Relationships
- You enhance the relationship by encouraging excellence in cross-selling and up-selling, thereby deepening and broadening the relationship.
Retaining Customer Relationships
- Retention focuses on service adaptability – delivering not what the market wants but what customers want.